Over the years I've worked with some incredible people and companies, and we've achieved some great, long-lasting outcomes together.
Increased account creation rates by +22%
Curology was struggling with a new Rx subscription product launch. Reframing the sign up flow content to be educational, relevant and supportive. This resulted in a monthly increase of +720 new hair subscriptions.
Helped raise a $3 million seed round.
Ressio Software needed to refine its ideas to scale and attract investors. Collaboration with Ressio and Distilled Strategy to streamline workflows for essential tasks and improve user experience, helped secure funding for continued growth.
Secured $2.5 million in pre-seed funding for a revolutionary fantasy sports app.
Spearheaded the development of BLITZ:DRAFT's brand identity (visual + verbal) and MVP prototype, while advising on product strategy, go-to-market plan, and investor materials.
Built and launched the first scalable digital design system for a $134.8 Billion Company
Pitched, sold, built, and launched, streamlining design and development workflows across all the organization and platforms.
+8% revenue increase for one single product
Curology was launching a new prescription hair product, but initial sign-ups were disappointingly low. Content and UX redesign within their signup flow projected a significant impact on their subscriber base and revenue
Maintained a 66.67% win rate over the last 4 years of pitches
What's that thing rodeo cowboys say? "You lose more than you win". Wait, no..."This ain't my first rodeo". Yeaahhh, wait... That's from a movie.