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I'm C.Rowe

A brand experience design partner

I'm C.Rowe (see-row), iagree a brand experience design partner.

Design with long-lasting emotions, sensations, and memories

Work & Case Studies

Curology

Sign Up Flow
22% conversion increase

Y Media Labs

Identity+

Nescafe

IxD
9.2% lift in brand awareness

Curology

Design System
3x faster production time

Omaha Steaks

First Generation
Setting the table for innovation

Signature Aviation

MVP

Blitz Draft

Pre-Seed Kit
Coming Soon

Omaha Steaks

Next Generation
Coming Soon

Traeger

App Redesign

State Farm

Coming Soon

Curology

Sign Up Flow
22% conversion increase + $522k revenue

Y Media Labs

Identity+
$3m+ new business + Brand Identity

Nescafe

IxD
9.2% lift in brand awareness

Omaha Steaks

First Generation
Setting the table for innovation

Curology

Design System
3x faster production time

Signature Aviation

MVP

Blitz Draft

Pre-Seed Kit
$2.5m+ raised

Omaha Steaks

Next Generation
Coming Soon

Traeger

App Redesign
Fire up a world of culinary adventure

State Farm

Coming Soon
3x Webby mobile app winner
3D globe icon representing "digital products"

Digital Products

A 3d fire icon used to represent "Brand Design"

Brand Design

3d Figma icon used to represent "Design Systems"

Design Systems

An abstract 3d icon with multiple tubes intersecting, used to represent "Strategy"

Strategy

3D globe icon representing "digital products"

Digital Products

A 3d fire icon used to represent "Brand Design"

Brand Design

3d Figma icon used to represent "Design Systems"

Design Systems

An abstract 3d icon with multiple tubes intersecting, used to represent "Strategy"

Strategy

I'm C.Rowe, a brand experience designer and director with 17+ years in the trenches.

Think of me as your design partner – the one who's seen it all, from helping startups craft their MVPs to building systems for Fortune 500s.

What I Do

1

Strategy

Foundational and physcological brand, product, and content strategy.
Storytelling
Digital Strategy
Brand Strategy
Design Sytems
User Research and Testing
2

Design

Pitch-perfect delivery.
Flawless UX and UI
Rapid Prototypes
Branding and Systems
Content Design
Motion Design
3

Content

Connection through carefully crafted content
Asset Development
Copywriting
Asset Creation

Industries

I've delivered in every arena, from SaaS to aviation, startups to Fortune 500s. This cross-industry experience isn't just a badge of honor; it's a secret weapon for redefining categories.
Saas/Technology
Healthcare
E-commerce
Finance & Insurance
Real Estate
Advertising
Aviation/Transportation
Food & Beverage
Quote
I take your big dreams, and make them actually work. Together we find that sweet spot between 'wow' and 'wtf'. Hopefully, something like, wow, wtf, this is dope.
C.Rowe (Christopher Rowe) professional headshot used for quotes and profiles
C.Rowe
Over the years I've worked with some incredible people and companies, and we've achieved some great, long-lasting outcomes together.

Increased account creation rates by +22%

Curology was struggling with a new Rx subscription product launch. Reframing the sign up flow content to be educational, relevant and supportive. This resulted in a monthly increase of +720 new hair subscriptions.

Helped raise a $3 million seed round.

Ressio Software needed to refine its ideas to scale and attract investors. Collaboration with Ressio and Distilled Strategy to streamline workflows for essential tasks and improve user experience, helped secure funding for continued growth.

Secured $2.5 million in pre-seed funding for a revolutionary fantasy sports app.

Spearheaded the development of BLITZ:DRAFT's brand identity (visual + verbal) and MVP prototype, while advising on product strategy, go-to-market plan, and investor materials.

Built and launched the first scalable digital design system for a $134.8 Billion Company

Pitched, sold, built, and launched, streamlining design and development workflows across all the organization and platforms.

+8% revenue increase for one single product

Curology was launching a new prescription hair product, but initial sign-ups were disappointingly low. Content and UX redesign within their signup flow projected a significant impact on their subscriber base and revenue

Maintained a 66.67% win rate over the last 4 years of pitches

What's that thing rodeo cowboys say? "You lose more than you win". Wait, no..."This ain't my first rodeo". Yeaahhh, wait... That's from a movie.